Brand Awareness on Social Media for your Business

Posted on Posted in Social Media

Brand Awareness on Social Media for your Business

With the steady rise of the internet and mobile users, social media has become ubiquitous across the globe. As a business, social media is an important channel to reach large audiences and develop awareness, recognition, and sentiment for your brand.

According to data from global web index, more than a third of users seek out brands on social media. The use it to communicate with brands that they already like, research products and services for purchase and obtain customer service.


In the past, influencer marketing was basically owned by your PR team, who tracked and cultivated relationships with key players in your industry and market, but social media has changed the name of the game.

Now it’s, critical that you not only identify social celebrities (commonly known as influencers) who love and use your brand, but every day people with a large network and influence. A great way to identify and engage with this influential people is through social media marketing-and building campaigns that are conducive to social listening and sharing.


Social media for brand research (% of active users who say they use social platforms to research products)


Magnumdigitalke is a Kenyan based industry leader in digital service provision. Are you looking for digital solutions or help with taking the digital leap forward for your business? Contact us online or by phone at +254 721 733354.