The statistics of social media
Social media is here to stay. If you’re currently not using it to its fullest potential, you’re doing yourself a disservice. In 2017 social media has become the crucial part in communications strategies. Social media delivers measurable results in sales, leads, and branding. It also enables you reach a large number of people at a low cost. The world of social media networks is dynamic and is in constant change. So check out the important numbers behind it. Buckle up for the latest social media marketing statistics! They will help you improve your marketing, convince your co-workers, and clients!
Worldwide, there are over 1.86 billion monthly active Facebook users which are a 17 % increase year over year. In case you had any lingering doubts, statistically, Facebook is too big to ignore.
- Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer) What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the chance to engage these key consumers on Facebook.
- There were over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views. (Source: ReelSEO) Video marketing is a powerful tool that personalizes your brand and increases conversions.
- Only 20% of Facebook posts generate an emotional response while no ads did. (Source: AdEspresso) Instead of using Facebook as an emotional medium, delivering dynamic and tailored messaging to people in specific stages at key times can yield much better results.
- Average time spent per Facebook visit is 20 minutes. (Source: Infodocket) What this means for you: You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.
- Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) The Implication: Again, there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part matter.
- 50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny) What this means for you:Facebook is important to these users, and potentially, if done correctly, so is the content you post on it.
Link clicks account for 92% of all user interaction with tweets. Link clicks are your easiest and strongest chance of gaining views and shares for your content.
- 78% of people who complain to a brand via Twitter expect a response within an hour. (Source: Lithium) Customers are turning to social media outlets to unleash their frustration or questions. Make sure you are actively engaged on your social networks.
- There is a total of 1.3 billion accounts, but only 320 million are active. (Source: Business Insider) According to Content Marketing Institute latest predictions, as Twitter’s sign-up growth has slowed down, it will boost its stock price by making ads more prominent, so be ready to start paying for visibility. Twitter has a serious competitor now. Reddit has occasionally passed Twitter as the number 3 social networking site in the Top 10 Social Networking Sites by Market Share of Visits. This has also left a mark on Twitter’s stock price that has been moving steadily downwards during the last year or so.
- Latest study by Locowise found that adding hashtags had no effect on engagement rates. In fact, tweets without hashtags outperformed tweets with hashtags. (Source: Adweek) Therefore, it is better to focus on the quality of your original content instead of overly relying on hashtags for increasing engagement.
Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter, Instagram has become a powerful platform for marketers and its potential cannot be overlooked any longer.
- Media brands are the most active whereas business services, financial services, and fast moving consumer goods have the lowest percentage of brands represented on Instagram. (Source: Simply Measured) Also, the increase in business activity on Instagram the brand posting frequency is becoming more normalized and standardised to highlight the increase in a more measurable approach.
- 90% of Instagram users are younger than 35 (Source: ScienceDaily) Instagram has become the social media network for targeting millennials.
- Products were the top content types for the top 200 global brands in terms of engagement, at 60% beating lifestyle category by over 20%. (Source: Hootsuite) This is great news for marketers since people who follow brands on Instagram are aware and accept the fact that they’re going to be exposed to products.
- Posts tagged with another user (56%) or location (79%) have significantly higher engagement rates (Source: Simply Measured) So don’t forget to add ‘with whom’ and ‘where’ to your Instagram posts.
In 2015 YouTube posted the figure of 40 billion all-time views for branded content. That means video marketing has gone from nice-to-have to must-have, one that will set the pace for the foreseeable future.
- More than half of YouTube views come from mobile devices and the average mobile viewing session lasts more than 40 minutes. (Source: YouTube) As mobile captures consumers’ full attention, at home or on the go, brands now have the opportunity to reach people anywhere.
One of the coolest things about social media marketing is the fact that you’re no longer prohibited from offering your goods and services to certain parts of the world. You can sell to people around the globe.
As of January 2017, the country with the most Internet users was East Asia. 932 million people there surf the net. In comparison, there are 637 million European users and 320 million users in North America that pay attention to social media. With smaller countries factor in, you’re now working with a humongous potential customer base.As of January 2017, the region with the most Internet users was East Asia.
932 million people there surf the net. In comparison, there are 637 million European users and 320 million users in North America that pay attention to social media. With smaller countries factor in, you’re now working with a humongous potential customer base.
Active Social Media Users
Annual growth continues apace, particularly in the number of mobile social users, which hit 17% last year. As far as mobile users are concerned, 12 new accounts are opened every second.
Retail Brand Sucess
Statistics indicate that as many as 91 percent of all retail brands use two or more social media platforms. The apparel industry is seemingly the most active, followed by brands specializing in home goods. These brands use social media for everything from customer service issues to announcing upcoming sales.
- Consumers between the ages of 55 and 64 are much more likely to communicate with brands (via social media) than people 28 and younger. Armed with these facts, it should be easier to decide whether or not you want to start a social media marketing campaign. It’s typically affordable to get started. Many people begin with no investment whatsoever. So, what’s stopping you? Millions of potential customers are waiting!
Social Media Marketing Statistics in General
- 95% of adults aged 18-34 are most likely follow a brand via social networking. (Source: MarketingSherpa). Think about your audience and see where they are most likely to follow your brand.
- 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador). Use social media as an effective customer service tool to increase brand engagement and win new customers.
- There are 1.65 billion active mobile social accounts globally with 1 million new active mobile social users added every day. Make sure to optimize your mobile social media campaigns and since mobile ads are relatively cheap and easy to produce, test multiple versions to see what works the best. (Source: We Are Social). Make sure to optimize your mobile social media campaigns and since mobile ads are relatively cheap and easy to produce, test multiple versions to see what works the best.
- 96% of the people that discuss brands online do not follow those brands’ owned profiles. (Source: Brandwatch). Companies need to go beyond their own channels and monitor those unbranded conversations in order to gain valuable insights and manage brand health.
- Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot). Flying Point Digital has a great post on how to create an innovative content strategy on social media.