Instagram is the fastest growing social platform; one which attracts more and more brands annually. In fact, 60% of Instagram users learn about products and services while scrolling through their feed.
If you’re interested in maximizing your Instagram marketing, look out for these trends in 2017.
The quality of smartphone photography is growing, and people don’t need professional shoots anymore to look great on Instagram. Apple even collects the best shots captured on iPhone to prove that mobile photos can be amazing.
Plus, Bentley made an ad shot on an iPhone, and it went viral! When a luxury company makes advertising using the help of a smartphone, it says something about which trends will stick around.
All in all, you don’t need to organize a professional shoot to get beautiful visuals for Instagram. Your phone is a great and ready resource to produce outstanding content.
Instagram introduced its fast-expiring Insta Stories – a feature that allows people to add photos, videos or boomerangs that disappear after 24 hours – in 2016, and it has fast become a core part of their business.
Instagram stories allow users to post goofy, off-the-cuff, everyday content – the big bonus being that it appears at the top of the news feed meaning that followers inevitably see it and click into it.
It has become a beloved tool for brands who carefully curate their photos for Instagram. Because you can share ‘stories’ that play like a slideshow, it’s easier to share ‘behind-the-scenes’ content without looking messy on your profile feed.
Plus, there are some features that make stories even more interactive: specifically, the ability to tag profiles, which drives traffic to the profiles of people you were with; and the ability to add a geolocation, which allows followers to see exactly where you are.
Image Source: Instagram
Better yet, you can find out who watched your stories, so this tool tells you who interacts with your page the most even if they don’t leave ‘likes’ or ‘comments’.
Instagram insights for business accounts
If you run a brand account on Instagram, you can switch your account from private to business. Running a business account from Instagram allows you to analyze statistics in order to optimize your content, and therefore, get more from the platform.
Image Source: Harvey Insights
The key benefits of a business profile include a button for customers to keep in touch with your brand, a dedicated insights section from which to analyze statistics, and a better description of your product/service.
Obviously, it’s up to each individual marketer to decide what social media trends are worth trying and implementing for their business or brand.
They are all worthwhile in their own right, but don’t try to chase all of them or you’ll end up doing too much.
To be a successful social media business, you have to understand your audience’s needs and give them what they actually desire.
Work out which trends will resonate most with your niche, and in no time you’ll be able to give subscribers exactly what they want and quietly increase your income.
Have you tried any of the above-mentioned social media trends? What works best for you?
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